On July 29th and 30th, the World’s first Connected Packaging Summit took place on the virtual stage hosted by Jenny Stanley — Founder and Managing Director of the Connected Experiences Studio — Appetite Creative.
Experts from all around the world had the opportunity to speak and share their insights with hundreds of attendees, on the benefits of connected packaging, the importance of planning a data-based campaign, and how this can be a giant step towards sustainability and digital transformation. It was clear throughout the two-day summit that marketers have a new channel to explore which is bringing fantastic results to…
At its most fundamental level, packaging serves as protection for the product inside. It makes shipping and transportation simple and ensures a decent shelf life for your product.
Secondly, and perhaps no less important, your packaging needs to make the right impression. In fact, the importance of packaging cannot be overstated when it comes to marketing your products.
It fulfils a variety of functions and when it comes to brand identity, recognition and customer loyalty, it plays a crucial role.
Packaging differentiates your brand from the competition. …
There is an ever-broadening range of exciting technological innovations which are increasingly being used as marketing tools across a range of platforms and mediums. One such innovation being used by creative marketing campaigns are QR codes.
They allow for interactive and immersive user experiences that can help build brand loyalty, convey information, differentiate a brand from its competitors, and foster greater brand loyalty.
What exactly are they and how are they used as part of marketing? Here we’ll take a look at QR codes, what they are, how they work, and what they can add to a marketing campaign.
Packaging serves multiple functions, protecting and preserving products, differentiating and positioning brands and connecting with consumer values. But what are the new trends in packaging that will impact the marketability of products and enable brands to compete more effectively?
People are expressing their concerns about sustainability through changes in lifestyle and product choices. 61% of UK consumers have limited their use of single-use plastic. 34% have chosen brands that have environmentally sustainable values or practices.
Packaging is critical to a new product’s success, and designing it involves a clear process, from research to prototyping and the final roll-out of production. Designing packaging for a new product involves choosing the form of the packaging and the type of materials it is made up of. It requires the application of fonts, colours and graphics.
Packaging is both a practical necessity and a marketing tool. A good packaging design should incorporate both of these elements.
As you may have read in our previous blog article, smart packaging is an umbrella term that refers to packaging that uses various and new technologies to go beyond your regular packaging. Smart packaging enables brands to connect with consumers through a browser-based app, image recognition or QR codes, barcodes or other advanced technologies implemented on the packaging design to connect consumers to exciting and relevant experiences.
Now let’s see 5 examples of how different brands use smart packaging ideas to better connect to consumers:
Nearly all of us walk around with tiny, high-powered, computers in our pockets. We can use them to do almost anything, from ordering food or a ride, listening to music, communicating with our friends and family, sharing opinions, and taking photographs.
What even 30 years ago we would have considered futuristic and unlikely, is now so commonplace we can easily forget how revolutionary the state of technology is. Smartphones are changing how we interact with the world, and digital packaging is a development that reflects those changes. …
With the rapid and wide adoption of QR technology over the last 12 months, brands are increasingly recognising the opportunity and don’t want to miss out. We’re now using QR codes for everything from checking in at a restaurant or pub, to finding a menu and ordering food. This increased adoption and understanding of QR codes is universal and impacting all ages — everyone now understands how to use a QR code — and how quickly and easily it can deliver access to key information.
In certain markets legislation is changing making it easier to utilise this kind of technology…
B2B marketing is short for ‘business to business marketing’. It refers to any marketing activity that is targeted at another business or organisation. If a company sells its products or services to other businesses, it will make use of B2B marketing strategies.
Because B2B marketing content is generally targeted at businesses rather than the end consumer, it can often be more information-rich and presentationally straightforward than B2C, or ‘business to consumer’ marketing.
While any company may have some aspects of B2B sales, and therefore marketing, it is often used by businesses that manufacture specific products such as plastics, fabric, or…
Social media ROI is one of the most important performance indicators, (KPI) in marketing. It is often expressed as a percentage. KPI’s allow you to compare and contrast different marketing channels to determine the effectiveness and efficiency of each channel.
Unlike measurements such as likes or shares, which are specific to social media, you can easily compare the ROI of all your social networks to that of your search engine advertising, or email campaigns. This is because analysing your ROI across various channels allows you to rationalise the impact of all your marketing efforts with one clear concise single measurement…